Promotional activities are one of the indispensable marketing methods in every enterprise. It is common in new listings, seasonal clearance and online sales. The different themes of each promotion and the different orientations conveyed to consumers also determine that we have to choose promotional gifts. Here are a few common promotional targeting.
New listing as the theme of positioning
The new product launch is a common situation in every company, and it is also the most important project for every enterprise. The listing of each new product means a challenge to the market, and the company has also invested in the corresponding risks, so a good promotion plan for a new product is a top priority. The selection of new promotional gifts is to bring out the characteristics of new products, the positioning of people and the positioning of new products. If you choose a bag, if it is a low-end, you can choose a small bag such as a small bag or a cosmetic bag. If you are a mid- to high-end casual backpack or a business-style backpack, you can choose a leather bag or a suitcase for high-end.
Seasonal product-themed positioning
Seasonal products are held for the purpose of clearing inventory. The general season is spring in April and summer in October, which is the two most important moments, just in the period of May and Oct. During this time period, the general group will choose to travel or travel. At this time, the bags can be selected from outdoor backpacks and trolley cases. Generally, outdoor backpacks are generally selected, which is low-cost and can meet the needs of most groups.
Some companies do not have stocks or new products, but they cannot lose to competitors, so they mainly promote their own corporate brands. In the face of its own corporate brand image, it is believed that the company is very clear. At this time, the promotional gifts must be customized according to the image characteristics of the company, and the brand image of the company is vigorously promoted. Of course, the biggest feature of the customized gift is the brand image. According to the brand image and brand positioning of the enterprise, we design and develop the luggage suitable for the enterprise, and select the logo brand to directly print the corporate brand logo directly according to the requirements of the enterprise.