First of all, brand creators should reach a very high level in theory. In addition, brand planners should have a certain understanding of the principles and re-regulation of aesthetics. These are all related to the positioning of the brand and the direction of the design and development of the luggage, and provide a solid theoretical basis for whether it can become a national brand.
Aesthetics is formed in the social practice of human beings and has a close relationship with other ideologies such as politics and morality. People of different eras, different cultures and different social groups have different aesthetics. Aesthetics has the characteristics of the times, nationality, and humanity, and has a class nature in class society.
Secondly, brand builders need to correctly understand the role of brand planners, designers in brand building, and timely adjust the designer's design ideas and the direction of the planner's operations.
The successful creation of a brand is inseparable from brand planning and close cooperation. As a decision maker, it is better than planning and design. It can choose the best solution and give constructive suggestions. Only when the various positions work closely together can we build a successful brand.